Oz Shy – How to Price

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Author: Oz Shy

  • Trading books are a form of accounting ledger that contains records of all tradeable financial assets of a bank.
  • Trading books are subject to gains and losses that affect the financial institution directly.

How to Price

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Review

“This book provides an extremely valuable introduction to ‘the art of pricing’. In particular, the coverage of the book on ‘yield management’ truly stands out, where Oz Shy offers a very elegant, intuitive, and simple presentation of dynamic pricing techniques with capacity constraints that have been widely used in the airline and hotel industries.

“A valuable book for both students and practitioners — it will be a key reference for anyone working in the field. The author is an expert who himself has made important contributions to industrial organization.” – Paul Klemperer, Oxford University

“How to Price is a coherent and straight to the point introduction to the state of the art of strategic pricing. This book is especially suitable for master’s level students in economics as well as managers responsible for pricing decisions. At the targeted level the book is the first in its kind.” – Staffan Ringbom, Swedish School of Economics and Business Administration, Helsinki, and HECER

“Oz Shy’s book offers an up-to-date, economically sophisticated, and highly practical guide to pricing. Better pricing leads to better profits.” – Hal Varian, University of California, Berkeley

“This is a must-read for all economists interested in pricing of services. It provides a wealth of exciting pricing issues and their solutions. It is accessible for undergraduates, yet exceedingly valuable to graduate economists, MBA students, practitioners and researchers. How to Price is both a textbook and a reference for the various types of pricing. At the same time, it provides algorithms for those trying to apply the concepts in practice. Oz Shy has shown us the usefulness of applying economic concepts to pricing and provides us with fun in doing so.” – Ingo Vogelsang, Boston University

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