Media Buy Academy

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Author: Mediabuyacademy

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Why?
Because content marketing is the internet marketing of the present and future.

Media Buy Academy

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Why would you take this media buying class?
If you can’t correctly answer all of the following questions, you are a candidate for Media Buying Academy’s 4 1/2 -day media buying course!
How can an agency broadcast media buyer take out an “insurance policy” that almost certainly guarantees a spot TV post analysis in the 95-105% performance range?
Why should broadcast media buyers never reveal their primary demo to a radio or TV Sales rep?
Can a print media buyer negotiate with a newspaper rep?
Do you “post” a radio media buy?
Do you “expand” a radio media buy without adding extra dollars?
Why would a media buyer refuse to accept a station confirmation?
How can a buyer justify every single buying decision?
When negotiating TV rates, how can a media buyer determine the bottom-line rate to be paid for a spot besides using CPP’s?
How should cable TV be bought?
How much frequency is enough?
For answers to these questions,
call 717.800.8238
In buying and placing any media, there’s always more to be learned. And, there’s always the question, “Did you learn to buy it right from the beginning?” Perhaps your teacher taught you wrong, or worse, you taught yourself. You might think you know it all, that you are truly good at buying radio, television, cable airtime, magazine, newspaper space, or the Internet, but don’t you think a little more knowledge might save your company valuable advertising dollars?
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